You need to have a website which is arresting in its presentation as well as content. Therefore, you need to hire the website development company of St Neots which can do it all from web designing to development and help you to drive traffic to it. Most people will give at the most 15 seconds of their attention before deciding to move on. It is in those 15 seconds that you have to convince your visitor about how s/he stands to benefit from browsing through your site. You want visitors to take advantage of everything you have to offer on your site when first landing. Make sure your navigation tabs are clearly identifiable so visitors know where they need to travel to get the information they want.
Use attractive colors by all means, but be careful that the effect is not psychedelic. Keep in mind the symbolism of various colors while adding them to your palette. Remember, the colors used should not be in variance with the kind of products and services you are offering. Another thing that your website developer of Huntingdon needs to keep in mind is that different colors show differently on different monitors. So, what might be looking alluring on your screen may look washed out or hurt the eyes because they are over bright. Web design is an art and the success of a website depends on its presentation.
Again many people try and get pictures to do their marketing.
Again many people try and get pictures to do their marketing.
However, for a visitor it can be quite frustrating to arrive at a website and find that no real information can be gleaned due to the plethora of images. There should be adequate content to inform and engage the visitor. Additionally, it is crucial to optimize the images your designer does use. Smaller images are easier to load and most people are not going to wait forever and a day for your images to load âEUR" they will simply move on. Attention to details like coding standards and design are very important.
Designing a great web site is an important part of developing a successful online business. An attractively designed website that is accessible, usable, easy to navigate and well optimised for internet search engines, attracts visitors and drives business. A visually appealing site with a distinct identity gives your company credibility and builds a lasting impression on the visitor, encouraging brand recall and repeated visits to the site.
The process starts with your online strategy which is created from your goals for the website, understanding the needs of the target market along with the functional and design requirements. The website can then be designed and built. Once published online the website can be promoted and marketed both online and offline. The key ingredient to the success of any website marketing campaign is to track and measure the performance of the website and then use this data to feed back into the online strategy to constantly refine and optimise the campaign, enabling the best return on investment (ROI) to be achieved.
About the Author
Polar offers businesses to make money from the web with website design & development, Internet/ web marketing (SEO/PPC), business email services, web hosting in Peterborough and domain names. Visit:www.polarthewebpeople.co.uk
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