If you only thought content mattered to search engine ranks, think again. Without overemphasizing the importance of search engines, it can be said that every aspect of a website has something to do with page ranks. With search getting smarter by the day the connection between design aesthetics and page ranks is direct; if you optimize web design for search portals it is likely that viewers will take to your page. Web designers in Lincoln provide clients designs, content management and marketing systems in addition to robust support which translate to higher page ranks.
Image vs. content
Always considered a grey area, web designers traditionally preferred use of images to impress viewers. The amount of visual content that should be placed on a page issubjective but given the overbearing importance of search engines on marketing, it can safely be said that images have to be used sparingly. While visual content can capture a visitor’s interest they do not contribute to page ranks as cannot see them without an alternate description. Images do rank but only if they are supported with some intelligent content. To make optimal use of web page space, it is essential to strike a balance between content and images. Use images where content can become tedious on the visitor to provide eye-relief. Visual content intended to grab eyeballs should have complete alternative descriptions recognizable by SE. Web designers in Lincoln have mastered this principle, evident from profile of firms that offer design services.
Optimizing dynamic pages
Large ecommerce web pages are mostly database generated. Dynamic pages are often difficult to index by SE as they are generated with incomprehensible and painfully long URLs. This makes it difficult for search engines to keep track. Using a site map can be an effective way of getting around this problem. The idea is to have a working link-system that can help SE track pages. If you are planning page design, insist on developing an efficient sitemap that helps not just visitors get around but can get you to rank consistently high on search pages. The caveat here is that you need to have in place an aggressive linking building campaign that facilitates traffic flow to your website. This explains why graphic web design Lincoln firms have in-house link building experts.
The customer experience
The customer experience (CE) has a large bearing on how web pages perform. While keywords and links are direct measures used by a search engine to determine ranks, CE is a second level measure gauged by search engines. For quite some, the ‘long click’ measure was used by search engines as an indication of CE. If a web visitor clicked a link on search results page only to immediately to return to it by clicking the back button, the page lost a point. Today SE are smarter and mimic humans to infer experience, which has necessitated Graphic Web Design Lincoln firms to hire experts to correlate user experience to page ranks.
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Read the professional tips how you make your web page search engine friendly by Web Designer Lincoln and Graphic Web Designer specialist in Lincoln
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